This will be looking at 5 different Indie bands websites. It will be focusing on images, text, content and style and how this represents the artists. This analysis will help us collect ideas for The Pipettes website.
The Kooks!
Images & Logos!
On the homepage there is a range of images of the band members. These are used as the header of the page. The logo of the band is located on the right and stands out from the background.
The web page is very simple, like the image The Kooks present to their audience. There is images of the band members and their instruments on the background. Indie bands focus a lot of their instruments, in videos, their image and performances. Using a music players show that they want the audience to listen to their music, some artists use their image more to promote their music E.g. Lady GAGA.
New Technology & Links!
There is the use of links to social network sites which the bands use for promotion, for example Twitter & Facebook. They also have a range of videos that can be played on the main page. As well as this they have a music players which lets fans chose the singles that they have released. Theres the use of hyperlinks through text to other pages on the website.
The only written content on the main page is a short blog explaining key dates e.g. concerts; also progress within the band.
Colour & Overall Style
The colours are very basic, there is a colourful background tiled image of the band members. Blacks, whites and reds are the main colours on the website. The background image is coloured by the main layout which is white. This use of the white makes the website look professional and organised. Maybe the white represents the simplicity of the band and colour shows that they are a unique and light hearted band.
Font & Layout!
The layout is simple and easy to use for the fans. There is not a large amount of information, which allows the audience to browse through the website. The black font is easy to read, due to the background being white. The main layout is centralised which makes it look professional.
Advertisements!
The only advertisements on the page are ones for social network sites (bebo, myspace, facebook and twitter) and Virgin records which they are signed to.Target
Audience!
The kooks would be promoting their music towards a teenager/young adult working class audience. This is shown through the images that they have used, they have a casual style to both their music and clothing. This relates to the working class audience. Young adults and teenagers use social network sites to talk to their friends and also to find new music. The Kooks use this to their advantage, as they have all three of the main social networking sites, hyperlinks are shown on the website.
Mystery Jets!
Images & Logos!
Images are used on the header of the website, these change frequently. Images are used in a blogging system, showing the band in live performances and the members themselves. There is also an album cover on the main page. There is no logo representing the band, just the name of the band at the top of the page.
New Technology & Links!
Similar to The Kooks, The Mystery Jets have used hyperlinks to social network sites, as well they have used hyperlinks to legal download stores such as iTunes. There is links to tour dates, like The Kooks there is a music player and fans can sign up to a mailing list. At the top of the page (The Header) images fade into each other.
Written Content!
The Mystery Jets use a blogging system as well, giving information about concerts and updates.
Colour & Style!
The main colours used are whites and blacks, similar to The Kooks website it looks organised and professional.
Font & Layout!
Unlike The Kooks the website covers the whole page, the blog is in the middle and links on the right. The font is smaller, however is still easy to read. The font is sans serif which gives it a modern look.
Advertisements!
There are advertisements to social network sites that The Mystery Jets are shown on. They also advertise iTunes and music sites. Music videos are shown through YouTube, this could attract promotion towards YouTube.
Target Audience!
Aimed at a teenage/young adult audience, working class - middle class. This is shown through the style of the band, in both music and clothing.
Genre!
The web page focuses a lot on their music, through the use of the music player, the blog and music videos. The links help fans locate concerts in their area and they have promoted themselves through social network sites, which many bands and artists do in the 21st Century. The Mystery Jets show through images that they enjoy performing infront of their fans through images on their blog. The web page is plain, but has some quirky elements to them, for example the blending of images as the header. This represents the band, as an Indie, however they are quirky through their music and image.
The main image is a photograph of a crowd at on of their concerts/festivals that they were in.
There are not many images on the page, due to the homepage being small. Other images are of the band/members performing. Their name and logo takes up a large amount of the page, their logo is a snow flake representing their name.
New Technology & Links!
Links to Twitter, Facebook, Myspace and YouTube. An moving image on the page to advertise their merchandise and a link to the page. Similar to the other Indie website there is a music player. There is a log in and log out system, which is a new feature and has not been on the other Indie websites.
Written Content!
There is a not a large amount of written content unlike the other web pages. A blog system is used but only shows a small amount of information, to find out more fans have to click on a link to another page.
Target Audience!
Young Adults & Teenagers but due to Snow Patrol being mainstream, they could be aimed at an older audience, probably working class to middle class. The website is not complicated to use, links help the fans use the website. Even though they have moved to America they have still stuck to their roots, using an British/Northern Ireland scene to advertise their merchandise. In the blog they use informal language to appeal to their audience.
Colour & Style!
In contrast to the previous webpages the colours are different. Snow Patrol's homepage is dark and black instead of white and colourful like the other two. The band might see themselves as more darker than other bands and seem to concentrate their attention on concerts and festivals.
Font & Layout!
The colour of the font is different due to the background colours, font colours used are white and red. The layout is very simple starting from the top: header, navigation, main image, blog and images, with links to social networks at the bottom. The columns are centered like The Kooks webpage.
Advertisements!
Social network sites, music video sites and their merchandise.
Genre!
Snow Patrol are more mainstream than the other bands, they have had huge number ones, due to Spiderman and Greys Anatomy. They could be seen as a mix of Indie and Pop. However when they first started out they were an Indie band and still have some of those elements in their music. The webpage focuses on their fans more than the band themselves through images and features such as Log ins. Like the other two web pages I have analysed the homepage is simple, easy to read and understand.
(Written By Jessica Holdsworth)
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