Website Analysis

Images and Logo

The images are presented in an old fashioned style giving and authentic feel to the artist, it makes her seem original and almost vintage. So in turn makes her seem classier. The imagery of the lungs make the website feel exposed , we are seeing something odd but it makes it feel natural for this band as an indie artist. This again making her seem more original. The butterfly and rose bring in the element of nature, a convention of indie and the curly font creates a fun a creative feel.

Genre
Conventions of nature are used on the webpage, with the rose, lungs and butterfly. They make the music seem more sincere with the lungs, making everything more mature but quirky. The use of curly font is common in indie bands as it gives a more light hearted feel to everything. The colours aren't very generic as they are not bold and bright which again makes the artist seem more original as she is happy to break past conventions. The odd quirky convention is definetly evident with the pictures of the album artwork and the general lay out of the page.

New technology and Links
The artist has used video technology so audiences can see a music video, this helps promote the artist further as more people will want to see the video, so are more likely to visit the site and therefore buy the music. There are also links to further information on albums, news and other areas of media and links to how to buy the albums. There is also a search bar so people can eaisly find what they are looking for on the webpage. This gets the artist out there more and promoted by different levels of media so are seen more by the public eye. There are also special effects with the lungs and butterfly as the lungs expand and deflate and the butterflies wings move, this makes everything much more real and therefore makes the audience feel even more connected to the artist. There is also a track available to play at the top of the screen.

Colour and Style
The colours are not conventional, they are not bright or bold. The red has shading making it look darker and more effective. The fact the colours do not fit the indie convention makes the artist appear more extravagant and daring, and makes them appear new and exciting as she doesnt fit in perfectly to indie. The colours give a vintage feel to everything, with cold colours that looks like parch paper and loopy writing like from the circus. These little things makes everything seem more elegant and old.


Written Content
There is little written content on the home page which reinforces the artists image as too much written information would crowd the page over complicating it and this wouldn't fit with the indie convention of simplicity. The written content is enough for the home page to portray the artist and promote her without there being too much. It keeps the natural easy going feel of the artist as everything is easy to access through links on the written information.


Font and Layout
The swirly writing emphasises the authentic feel given by everything else such as colour, it also makes the artist seem more light hearted and free because the writing isn't perfect. The layout is like a scrapbook, bits overlapping and linking together, it again plays on the authenticity and gives it what feels like a personal touch from the artist herself.


Target Audience 
The use of technology targets a younger audience of late teens and young adults. The use of the moving heart and butterfly helps target the same age range and these things are impressive and are what people what talk about and want to look at. The images show a young women (the artist) which targets males as she is attractive however the general authentic style of the website targets females as it is very feminine with pretty touches such as the role or image of the artist in a satan black dress.


Advertisements
The advertisements are appropriate for the audience as they are all linked to other pages so are easy to find. The advertisement consists of the artists albums or information about the audience and it is simplistic targeting a young adult audience who do not want anything over complicated.

Written By Jade Shepherd